BONJOUR LE JAPON

East Group promotes cultural and human exchange between France and Japan. By highlighting Japanese craftsmanship, we have contributed to the revitalization of living spaces and regional development. Today, from France, we aim to reinterpret the essential cultural values of Japan with an international sensibility. Through collaborations, pop-ups, product development, and tourism concepts, we seek to create new opportunities, reveal yet-undiscovered values, and mutually enrich our two cultures.