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The BELGIUM IS DESIGN project is an initiative of 3 institutions: Flanders DC, MAD – Home of Creators and Wallonie-Bruxelles Design Mode. This joined-up approach has been active since 2011, stimulating and developing initiatives to showcase Belgium’s designers, manufacturers and producers. Belgium is Design' strategy takes shape through recurring presences at key events, such as the Milan Design Week or the Maison&Objet fair in Paris.
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Belgium is Design is a declaration of passion for design, highlighting the unique characteristics of Belgium’s creative production, a programme to promote Belgian design on the international scene.
Belgium is Design is a project promoting Belgian design worldwide. Once again, for Maison&Objet, a group stand is organized in the TODAY section. Belgium is Design selectin of 11 brands presents a diverse range of products: from craft to technology, from sleek to playful, suitable for retail or for the project market.
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Belgium is Design selection highlights the diversity of practices, approaches and techniques, but also the shared desire of the 11 selected projects to be part of a new and sustainable approach to design. The watchword of the TODAY section of the show: audacity, an adjective that fits the skin of the projects focused on furniture, objects, textiles, tableware, lighting systems or wallpaper.
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