Based on the insight and understanding of the new generation, the artist transforms "everything is suitable" into art IP and co-branded products, so that the concepts and ideas behind contemporary art can enter into the daily life of contemporary people through the IP co-branded products of the brand, creating a new fashion and trend culture, and letting the new generation seek identity and emotional support from it, and creating a deep emotional connection with them, making them the highlight icon in the mediocre life.